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Hello Reader,

Yes, $152/each seems like a lot even to me, but what it will teach us about our own Signature Style and how we should be showing up on social media is invaluable!

#1 Knowing The Avatar

They knew their ideal customer would be someone who treats their pets like family. This niche group of pet owners values their dogs even more than their partners and might even hide the price of premium pet product from their significant other to ensure their furry friend eats in style and comfort. To help justify the cost, they offered a 10% discount on the first purchase and donated to a worthy cause—an animal shelter—for every purchase made.

#2 Having A Unique Solution

They offered a unique solution to the problem I was facing. What was the problem? I needed to elevate my dog bowls, incorporate a slow feeder for the food, and have it look nice—not just some ugly, random shelf. This was the only product I found that combined all the key features I was looking for into one sleek design.

#3 Repeat Repeat Repeat

The third and most crucial point is that they consistently appeared in my feed with clear branding and a compelling message about their product. They didn’t harp on price or features; instead, they shared the story behind the product, informed people about the new ownership, were open and honest about past issues, and highlighted what these new bowls would mean for your pets!

I must have seen both organic and paid posts from Trot at least 20 times while searching for the right product. Each time, I read the post, was impressed, but never clicked. If you were in Trot's position and saw this, would you have given up on me?

Takeaways for Your Signature Style

Key Takeaways

1. Clarity and Conciseness: Stand out by being clear and concise when speaking to your ideal customer or client. Understand the problem they face and how you can solve it. Know who they are, how they see themselves, and the language they use.
2. Unique Solutions: Offer a unique solution to their problem and demonstrate why it’s better than anything else on the market. People will shop around, but if your solution is superior, they’ll come back.
3. Consistent Messaging: Repeat, repeat, repeat. This is a critical lesson. Consistently repeat your message and clearly communicate what you offer. It’s okay to revisit the same topics and even repost your content.
4. Repetition in Marketing: On social media, only about 10% of your audience sees what you post. In marketing, people generally need to see something seven times before making a purchase. Do the math—you need to repeat your message frequently to be effective.

I hope this unconventional example demonstrates the importance of having a Signature Style and utilizing the Signature Style system for your social media posts.

If you’re eager to learn more about showcasing your Signature Style and uncovering your unique magic, click ​here​! And if you’re ready to join our membership, simply click below!

Keep Creating,

Jonathan